Daily Archives: August 13, 2008

Wine Juice Boxes – not such a good idea

Targets image of their Wine cubes

On one our stops at a Target store while on our college road trip, I wanted to pick up some small bottles of wine — in case I wanted a glass of wine when we were settled in for the night (those of you who know me, know that OF COURSE I’D WANT A GLASS OF WINE WHEN WE WERE SETTLED IN FOR THE NIGHT). In the wine aisle at the Batavia, Illinois Target I saw some individual boxes of wine. I thought it was just a box of wine, but then noticed it was 4 single serving boxes — very reminiscent of juice boxes. I had to buy it because it looked so cute and unique. Was there a straw for each box, I wondered?

Even the check out clerk was confused — being under 21, she was not allowed to handle the wine purchase, but thought it was “organic juice boxes”.

The wine inside is Ok. Not great, but not bad for wine in a juice box. No straw, alas…

I am concerned, however — both my kids were much more intrigued by the small wine boxes than they are of wine in bottles. I see potential underage drinking trouble with these boxes. They are small. They don’t look like traditional wine containers. They could easily be overlooked by a parent or adult who might think the small boxes were fancy juice boxes.