Netflix just sent me an email:

Important News Regarding Netflix Profiles

Dear Dona,

We wanted to let you know we will be eliminating Profiles, the feature that allowed you to set up separate DVD Queues under one account, effective September 1, 2008.

Each additional Profile Queue will be unavailable after September 1, 2008. Before then, we recommend you consolidate any of your Profile Queues to your main account Queue or print them out.

While it may be disappointing to see Profiles go away, this change will help us continue to improve the Netflix website for all our customers.

If you have any questions, please go to http://www.netflix.com/Help?p_faqid=3962 or call us anytime at 1 (888) 638-3549. We apologize for any inconvenience.

– The Netflix Team

While this won’t bother me — I quit using profiles a long time ago because Dean and the kids would put the same movies on their queues as I had on mine and it got confusing — I imagine a lot of people are going to be upset. Especially since Netflix gives no reason except “To continue to improve the Netflix website for all our customers”. Some examples would have been in order.

Dang — these folks at Netflix are not as smart as I thought.