Daily Archives: October 15, 2010

An open letter to email newsletter subscribers

Dear Subscribers to Email Newsletters:

I am not speaking for the spammers of the world. I am not a spammer and think spammers are quite horrible and deserve to be banned on ISPs. I am speaking for people who send legitimate email newsletters to people who asked to be placed on email newsletter lists, either by signing up on the Internet or adding their name to a list in a shop or at an event.

Please do not mark legitimate newsletters as spam when you get tired of receiving them. A legitimate newsletter will have a link to unsubscribe your email address (usually near the bottom of the email). Please use that link instead. If you mark legitimate newsletters as spam you are hurting the reputation of the address of the sender and if too many people mark the newsletters as spam, the person sending the emails will be banned from sending emails. Many newsletter programs will also ban newsletter authors if too many list members mark their newsletters as spam.

Yes, clicking “Spam” in your email program is easier than scrolling to the bottom of an email newsletter and clicking unsubscribe, but please take that extra couple of seconds and unsubscribe that way. It really is the right thing to do. Many people who send legitimate email newsletters take great pains to make it easy to identify who the email is from and how to unsubscribe.

Thank you very much.

Love,

A legitimate newsletter list sender