Dear Subscribers to Email Newsletters:
I am not speaking for the spammers of the world. I am not a spammer and think spammers are quite horrible and deserve to be banned on ISPs. I am speaking for people who send legitimate email newsletters to people who asked to be placed on email newsletter lists, either by signing up on the Internet or adding their name to a list in a shop or at an event.
Please do not mark legitimate newsletters as spam when you get tired of receiving them. A legitimate newsletter will have a link to unsubscribe your email address (usually near the bottom of the email). Please use that link instead. If you mark legitimate newsletters as spam you are hurting the reputation of the address of the sender and if too many people mark the newsletters as spam, the person sending the emails will be banned from sending emails. Many newsletter programs will also ban newsletter authors if too many list members mark their newsletters as spam.
Yes, clicking “Spam” in your email program is easier than scrolling to the bottom of an email newsletter and clicking unsubscribe, but please take that extra couple of seconds and unsubscribe that way. It really is the right thing to do. Many people who send legitimate email newsletters take great pains to make it easy to identify who the email is from and how to unsubscribe.
Thank you very much.
A legitimate newsletter list sender
I find it kind of amusing and a little upsetting that the tiny prefix “un” has become a common threat or even a weapon these days in social media venues.
On Twitter, when someone “follows” you it is usually a good thing. It usually means that they find what you have to say of interest. Sometimes people unfollow you too — most of the time you don’t notice it. Sometimes you notice it and wonder why they did unfollow you, but it really isn’t usually a big deal. Some people, however, think that they are so important that they can threaten to unfollow others in order to change the followee’s behavior. (Please note that neither of the people below follow me nor do I follow either of them. I searched for “unfollow” on twitter.)
Then there is Facebook. On Facebook people “friend” you. Often it is because they actually know you in real life or online. Sometimes it is because they admire you. Occasionally they might even be stalking you. I’ve not seen “unfollow” used as a threat much on Facebook, but the threat is sometimes implied. Here’s one that is more of a stern warning than a threat.
Finally, the last and possibly meanest “un” threat is “uninstall”. I’ve only seen this in the comments of my phone’s “market”. I have an android based cell phone and the android market is full of useful and not so useful applications — most of them free of charge. Anyone can create an app for an android phone and upload it to the market. People download it via their phone and sometimes rate and/or comment on their experience with the app. Sometimes people say things like, “Great app!”. Sometimes they say, “Useful app, but it needs such-and-such.”. And sometimes they say, “This app is a waste. Uninstall!”. Sometimes it is probably a waste or doesn’t work properly, but tossing in the word uninstall is like salt on a wound. It is not only unnecessary it is there to hurt someone who gave them something for free in the first place.
I don’t like this trend at all. Our language and our society need more positives and fewer negatives. It seems that the more avenues that are opening for people to communicate with each other, the more ways some people are finding to hurt each other.